What to focus on doing in your limited time
Should you be a specialist or generalist?
3. Complementary skills
You should aim to pick up something and deepen your knowledge on something you have an inclination towards.
For example, I have an inclination towards writing. I would double down on that and sharpen my competitive advantage and pick up copywriting or content writing.
You should aim to pick up something that is at least of some interest to you.
Think back to when you were a kid. What's your least favourite subject? Probably math.
Would the idea of being a full-time mathematician be appealing to you? Probably not.
The topic you choose to pick up should at least be fun and interesting so that you can sustain the habit of learning and practising it.
The skills you chose to pick up should complement each other.
For example, I can do copywriting, manage paid ads, create a well-converting landing page and follow up with email marketing.
If you noticed, these skills are complementary because it is all part of a paid traffic marketing funnel.
I copywrite my ads which will attract traffic to my landing page. From there, I get their email and nurture these leads into paying customers.
Think of the different skills you need to pick up to become a more complete marketer!
Who is the T-shaped marketer? They are someone who has deep expertise and specialization in 1-2 subjects but is also knowledgeable on the other areas of marketing.
They are able to see the big picture - understanding the company is more than just the ROI of Facebook ads. They are able to piece together a cohesive marketing strategy.
So learn like the T-shaped marketer, focus on mastering 1 aspect but have knowledge on others.
For example, I can build on my knowledge in building landing pages and email marketing to become a CRM specialist by learning about Salesforce Marketing Cloud.
I could also double down on my knowledge in Facebook ads to become a performance marketing specialist by picking up Google ads and display advertising
I hope this helped you deliberate on what aspects of marketing you want to focus your time on!
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Check out previous articles on what are the available marketing courses and how to practice your marketing skills with side projects!
Check out some courses you can take before starting a side project!
Check out how you can incorporate your side project into getting your next internship!